____________ refers to the brand exchanges create by consumers themselves-both invited and uninvited-through which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers.

Question

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The Answer of ____________ refers to the brand exchanges create by consumers themselves-both invited and uninvited-through which consumers are playing an increasing role in shaping their own brand experiences and those of other consumers.

____________ Refers to the Brand Exchanges Create by Consumers Themselves-Both