Which of the following defines the total combined customer lifetime values of all of a company's current and potential customers?
A) Share of customer
B) Customer lifetime value
C) Customer equity
D) Profitability
E) Share of market

Question

Which of the following defines the total combined customer lifetime values of all of a company's current and potential customers?
A)	Share of customer
B)	Customer lifetime value
C)	Customer equity
D)	Profitability
E)	Share of market

Quizplus · Accepted Answer

Customer equity is the correct answer because it refers to the total of all the lifetime values of a company's current and potential customers, essentially measuring the company's future revenue potential from its customer base.

Which of the Following Defines the Total Combined Customer Lifetime