Customers can be classified into four relationship groups according to their profitability and projected loyalty.Which type of customer has the highest profit potential and strong loyalty?
A) Barnacles
B) Strangers
C) Butterflies
D) True friends
E) Big fish

Question

Customers can be classified into four relationship groups according to their profitability and projected loyalty.Which type of customer has the highest profit potential and strong loyalty?
A)	Barnacles
B)	Strangers
C)	Butterflies
D)	True friends
E)	Big fish

Quizplus · Accepted Answer

True friends are customers with both high profitability and strong loyalty, making them highly valuable to businesses over the long term.

Customers Can Be Classified into Four Relationship Groups According to Their