Afia,a team leader in charge of customer relationship management,is planning strategies for improving the profitability of her firm's least profitable but loyal customers.She is also examining methods for "firing" customers in this group who cannot be made profitable.To which of the following customer relationship groups do these customers belong?
A) Butterflies
B) True friends
C) Strangers
D) Barnacles
E) Short-term customers

Question

Afia,a team leader in charge of customer relationship management,is planning strategies for improving the profitability of her firm's least profitable but loyal customers.She is also examining methods for "firing" customers in this group who cannot be made profitable.To which of the following customer relationship groups do these customers belong?
A)	Butterflies
B)	True friends
C)	Strangers
D)	Barnacles
E)	Short-term customers

Quizplus · Accepted Answer

Barnacles are customers who are loyal but not profitable. Afia's strategies to improve profitability or consider ending relationships with these customers align with the characteristics of barnacles.

Afia,a Team Leader in Charge of Customer Relationship Management,is Planning