Psychographic segmentation classifies consumers on the basis of individual lifestyles as they're reflected in people's interests and values.

Question

Quizplus · Accepted Answer

Psychographic segmentation does indeed classify consumers based on individual lifestyles, as reflected in their interests and values. This differs from other forms of segmentation, such as demographic segmentation, which focuses more on basic demographic information like age, gender, income, and education level. Psychographic segmentation is useful for understanding what drives consumer behavior and preferences, which can inform marketing and advertising strategies.

Psychographic Segmentation Classifies Consumers on the Basis of Individual Lifestyles