A store's merchandise is categorized and displayed by common end uses in a _____ product grouping.
A)functional
B)market segment
C)purchase motivation
D)storability

Question

Quizplus · Accepted Answer

Functional product grouping refers to categorizing products based on their common end uses, which is what the store is doing by displaying merchandise in different categories based on their functionality. Market segment refers to grouping customers based on their characteristics and preferences, whereas purchase motivation refers to categorizing products based on the reasons why customers buy them (e.g. gifts, personal use). Storability refers to categorizing products based on how they need to be stored (e.g. refrigerated, frozen).

A Store's Merchandise Is Categorized and Displayed by Common End