A proactive,integrated approach to atmospherics by a retailer is referred to as _____.
A)aesthetics
B)visual merchandising
C)goodwill
D)retail image

Question

Quizplus · Accepted Answer

Visual merchandising refers to the use of various elements such as lighting, music, scent, and visual displays to create a certain atmosphere or mood in the retail environment. This approach is proactive and integrated, as it involves creating a cohesive and strategic plan for all aspects of the store's atmosphere. Aesthetics, goodwill, and retail image may all play a role in this approach, but they are not specific to the proactive and integrated use of atmospherics in retail.

A Proactive,integrated Approach to Atmospherics by a Retailer Is Referred