The best way to describe ethnic and racial groups in terms of consumer lifestyles is by _____.
A)cultural influences
B)subcultural influences
C)social performance
D)family life cycle

Question

Quizplus · Accepted Answer

Subcultural influences refer to the characteristics that define a particular subgroup within a larger culture. Ethnic and racial groups often have their own unique subcultures that shape their consumer behaviors and lifestyles. By understanding these subcultural influences, marketers can develop targeted strategies to reach and engage these groups. Cultural influences (choice A) also play a role, but subcultural influences are more relevant when looking at specific ethnic and racial groups. Social performance (choice C) and family life cycle (choice D) may impact consumer behaviors, but they are not specific to ethnic and racial groups.

The Best Way to Describe Ethnic and Racial Groups in Terms