A retailer has begun to pre-wrap gift items and to re-deploy checkout personnel to reduce waiting times.The retailer is responding to which demographic and lifestyle factor?
A)gender roles
B)poverty of time
C)component lifestyles
D)consumer sophistication and confidence

Question

Quizplus · Accepted Answer

The retailer is responding to the poverty of time, which refers to the time-crunched lifestyle of consumers who are busier than ever before and willing to pay for convenience. By pre-wrapping gift items and re-deploying checkout personnel, the retailer is making the shopping experience faster and more convenient for time-crunched shoppers.

A Retailer Has Begun to Pre-Wrap Gift Items and to Re-Deploy