The major difference between social and commercial cues is based on the _____.
A)duration of the consumer decision process
B)degree of information search
C)objectivity of the source
D)degree of problem awareness

Question

Quizplus · Accepted Answer

Social cues come from personal sources like family, friends, and acquaintances. Commercial cues come from marketing sources like advertising, salespeople, and packaging. Social cues are generally considered more subjective and less objective than commercial cues.

The Major Difference Between Social and Commercial Cues Is Based