Goods which are highly visible and which consumers feel they are judged by have high _____ perceived risk.
A)time
B)financial
C)physical
D)social

Question

Quizplus · Accepted Answer

Social perceived risk refers to the potential negative social consequences that a consumer may face if they make the wrong decision when purchasing highly visible goods that are subject to social evaluation. Examples of such goods include clothing, jewelry, and luxury items. Consumers may fear being judged by others and worry about their social image and status. Therefore, social perceived risk is the most appropriate choice among the given options.

Goods Which Are Highly Visible and Which Consumers Feel They