Word-of-mouth influences in consumer behavior relate to _____.
A)social cues
B)physical drives
C)commercial cues
D)social class structure

Question

Quizplus · Accepted Answer

Word-of-mouth influences in consumer behavior relate to social cues, such as recommendations, opinions, and experiences shared by friends, family, or acquaintances. It is a form of social influence that can affect consumer attitudes, perceptions, and purchase decisions. The other options, physical drives, commercial cues, and social class structure, are not directly related to word-of-mouth influences.

Word-Of-Mouth Influences in Consumer Behavior Relate to _____