A major advantage of the use of social versus commercial cues to consumers is based upon _____.
A)the use of lifestyle demographic factors
B)degree of cognitive dissonance
C)believability
D)post-purchase behavior

Question

Quizplus · Accepted Answer

Social cues, such as recommendations from friends or family members, can be more believable to consumers than commercial cues like advertising because they are perceived as more genuine and unbiased. This can ultimately lead to greater trust in the product or brand and reduce cognitive dissonance post-purchase. Lifestyle demographic factors may play a role in the effectiveness of social cues, but they are not the primary advantage over commercial cues.

A Major Advantage of the Use of Social Versus Commercial