A shopper profile should ideally contain _____.
A)data developed from observational-based studies
B)only demographic data
C)only lifestyle data
D)both demographic and lifestyle data

Question

Quizplus · Accepted Answer

A shopper profile should ideally contain both demographic and lifestyle data. Demographic data includes characteristics such as age, gender, income, education, and occupation, which help define a shopper's background and general behavior. Lifestyle data includes interests, activities, attitudes, and values, which help define a shopper's habits and preferences. By combining both types of data, a shopper profile can provide a comprehensive understanding of the target audience and help retailers tailor their products and marketing strategies accordingly.

A Shopper Profile Should Ideally Contain _____