A mapping analysis for a furniture store shows that 20 percent of its customers drive over 1 hour to visit the retailer.This high proportion of shoppers from a relatively far distance indicates _____.
A)outshopping
B)limited decision making
C)cognitive dissonance
D)active shoppers

Question

Quizplus · Accepted Answer

The fact that 20 percent of customers drive over 1 hour to visit the retailer indicates outshopping, which refers to customers traveling outside of their local area to make purchases.

A Mapping Analysis for a Furniture Store Shows That 20