A high degree of information search generally occurs when _____.
A)perceived risk is high
B)a purchase is viewed as unimportant
C)cognitive dissonance is low
D)a consumer is brand loyal

Question

Quizplus · Accepted Answer

A high degree of information search generally occurs when perceived risk is high. When consumers perceive a high level of risk, such as financial or physical risk, they are likely to search for more information to reduce their perceived level of risk before making their purchase decision.

A High Degree of Information Search Generally Occurs When _____