The purchase of a good with high perceived risk is likely to involve what type of consumer decision making?
A)extended decision making
B)routine decision making
C)limited decision making
D)brand loyalty

Question

Quizplus · Accepted Answer

When purchasing a good with high perceived risk, consumers are more likely to engage in extended decision making. This involves gathering and analyzing information about the product, considering multiple alternatives, and evaluating the pros and cons before making a decision. This type of decision making is more common for high-priced, complex, or emotionally-important products, such as a car, home, or medical treatment.

The Purchase of a Good with High Perceived Risk Is