A retailer appealing to two distinct demographic groups is utilizing a _____ marketing strategy.
A)differentiated
B)mass
C)concentrated
D)focused

Question

Quizplus · Accepted Answer

A differentiated marketing strategy involves tailoring different marketing mix elements to different segments, which is what the retailer is doing by appealing to two distinct demographic groups. The other options are not applicable in this scenario - a mass marketing strategy focuses on a single homogeneous market, a concentrated strategy focuses on a single niche market, and a focused strategy involves serving a narrow segment of a larger market.

A Retailer Appealing to Two Distinct Demographic Groups Is Utilizing