To overcome potential cognitive dissonance,a retailer should _____.
A)overstate a product's attributes in the sales presentation
B)reduce the price of a product to new customers
C)offer trade-in allowances for durable goods
D)realize the importance of customer after-care

Question

Quizplus · Accepted Answer

To overcome potential cognitive dissonance, a retailer should realize the importance of customer after-care. This means providing excellent customer service, handling complaints effectively, and addressing any issues that may arise after the purchase. By doing so, retailers can minimize the chances of customers experiencing dissonance and increase their chances of repeat business and positive word-of-mouth advertising. Overstating a product's attributes or reducing the price may lead to short-term gains but could ultimately harm the retailer's reputation and customer relationships. Offering trade-in allowances may be helpful for durable goods, but it may not be relevant for all products.

To Overcome Potential Cognitive Dissonance,a Retailer Should _____