What type of consumer decision making is most likely to be used when the importance of a purchase to a customer is very high?
A)routine decision making
B)limited decision making
C)extended decision making
D)brand loyalty

Question

Quizplus · Accepted Answer

When a purchase is very important to a customer, they are likely to engage in an extended decision-making process. This involves researching different options, comparing prices and features, and carefully evaluating all aspects of the product or service before making a decision. This type of decision-making process is typically used for high-value purchases, such as a home, car, or major appliance.

What Type of Consumer Decision Making Is Most Likely to Be