The purchase of a highly visible product,such as a costly high-fidelity system,can involve financial,functional,and social risks.

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The purchase of a highly visible product, such as a costly high-fidelity system, may involve financial risk due to the high cost, functional risk if the product does not meet the expected quality or performance, and social risk if the buyer is concerned about how others perceive their purchase.

The Purchase of a Highly Visible Product,such as a Costly