Retailers desiring to minimize consumer cognitive dissonance should focus on consumer after-purchase service and on realistic selling presentations and advertising campaigns.

Question

Quizplus · Accepted Answer

This statement is true. When retailers focus on consumer after-purchase service and on realistic selling presentations and advertising campaigns, it helps to reduce cognitive dissonance that might arise in the minds of consumers. This can lead to increased customer satisfaction and loyalty.

Retailers Desiring to Minimize Consumer Cognitive Dissonance Should Focus on Consumer