The study of problem awareness is difficult since consumers may buy the same product for different reasons,may have subconscious motivations,and may not tell the retailer their real reasons for product/service purchases.

Question

Quizplus · Accepted Answer

This statement is true that the study of problem awareness is difficult due to various factors such as different reasons for product purchases, subconscious motivations, and reluctance to disclose their real reasons for buying a product/service.

The Study of Problem Awareness Is Difficult Since Consumers May