Which of the following is not a major benefit to direct marketing for a retailer?
A)Startup costs can be very low.
B)Customers are given a convenient method of shopping.
C)A very large geographic area can be inexpensively covered.
D)Products can be examined prior to purchase.

Question

Quizplus · Accepted Answer

Direct marketing typically does not offer the opportunity to physically examine products prior to purchase, which may be a disadvantage for some customers.

Which of the Following Is Not a Major Benefit to Direct