Ease of entry into direct marketing is facilitated by _____.
A) low capital requirements due to no need for stores
B) the use of dual distribution channels
C) the need for technological skills
D) low paper and postage costs
Correct Answer:
Verified
Q15: Which of the following is not a
Q16: Which of the following is not a
Q17: Which types of consumers are most likely
Q18: A direct marketer can reduce the costs
Q19: A way of collecting,storing,and using relevant information
Q21: The overall response rate,average purchase amount,and sales
Q22: Which of the following is not an
Q23: The part of electronic retailing with interactive
Q24: Which forms of nontraditional marketing do not
Q25: Which of the following is not an
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