A direct marketer can reduce the costs of catering to a market niche through the use of _____.
A)specialogs
B)prototype stores
C)scrambled merchandising
D)rationalized retailing

Question

Quizplus · Accepted Answer

Specialogs are specialized catalogs that are targeted to a narrow audience or market niche. By using these catalogs, direct marketers can reduce the costs associated with creating and distributing catalogs to a broader audience. Additionally, specialogs allow direct marketers to tailor their offerings specifically to the needs and interests of their target audience, increasing the likelihood of a successful sale. Prototype stores, scrambled merchandising, and rationalized retailing are not directly related to reducing the costs of catering to a market niche in the context of direct marketing.

A Direct Marketer Can Reduce the Costs of Catering to a Market