The overall response rate,average purchase amount,and sales volume by product category are _____ for direct marketers.
A)customer contact guidelines
B)order fulfillment guidelines
C)methods of measuring results
D)business definition guidelines

Question

Quizplus · Accepted Answer

The overall response rate, average purchase amount, and sales volume by product category are all methods of measuring results in direct marketing. A and B are not relevant to measuring the performance of marketing campaigns. D is too general and not specific to measuring marketing results.

The Overall Response Rate,average Purchase Amount,and Sales Volume by Product