A prospective consumer who has never been sought before by a direct marketer can be classified as a _____.
A) nonregular
B) nonrespondent
C) new trial
D) new contact
Correct Answer:
Verified
Q4: Which of the following are characteristics of
Q5: A store-based retailer that uses the Web
Q6: The first step in enacting a direct
Q7: Vending machine transactions are not considered part
Q8: The use of direct marketing by a
Q10: A customer orders products by mail,phone,or fax
Q11: Direct marketers can be divided into two
Q12: The fastest-growing form of direct marketing is
Q13: Direct marketers are most affected by which
Q14: The two components of TV-based direct marketing
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