Which of the following are characteristics of direct marketing?
A) exposure to a good or service through a nonpersonal medium and ordering via mail,phone,fax,or computer
B) exposure to a good or service through a nonpersonal medium and ordering via personal interaction
C) exposure to a good or service through a personal medium and ordering via mail,phone,fax,or computer
D) exposure to a good or service through a personal medium and ordering via personal interaction
Correct Answer:
Verified
Q1: Which of the following is a major
Q2: Which of the following is not always
Q3: Which statement concerning global direct marketing is
Q5: A store-based retailer that uses the Web
Q6: The first step in enacting a direct
Q7: Vending machine transactions are not considered part
Q8: The use of direct marketing by a
Q9: A prospective consumer who has never been
Q10: A customer orders products by mail,phone,or fax
Q11: Direct marketers can be divided into two
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