Which of the following are characteristics of direct marketing?
A)exposure to a good or service through a nonpersonal medium and ordering via mail,phone,fax,or computer
B)exposure to a good or service through a nonpersonal medium and ordering via personal interaction
C)exposure to a good or service through a personal medium and ordering via mail,phone,fax,or computer
D)exposure to a good or service through a personal medium and ordering via personal interaction

Question

Quizplus · Accepted Answer

Direct marketing involves exposure to a good or service through a nonpersonal medium (such as TV, radio, internet, etc.) and ordering via mail, phone, fax, or computer. Option A fits this description. Option B refers to personal interaction, which is not typically associated with direct marketing. Option C involves personal medium, which may refer to face-to-face communication or direct mail, but the ordering method is still through mail, phone, fax, or computer, which does not align with direct marketing. Option D involves personal interaction, which is not typically associated with direct marketing.

Which of the Following Are Characteristics of Direct Marketing