Which of the following is a major limitation to direct marketing for a retailer?
A) Startup costs are generally very high.
B) Pricing may be difficult to plan since catalogs need to be prepared well in advance.
C) It is difficult to pinpoint consumer segments through mailings.
D) Customer shopping is generally inconvenient.
Correct Answer:
Verified
Q2: Which of the following is not always
Q3: Which statement concerning global direct marketing is
Q4: Which of the following are characteristics of
Q5: A store-based retailer that uses the Web
Q6: The first step in enacting a direct
Q7: Vending machine transactions are not considered part
Q8: The use of direct marketing by a
Q9: A prospective consumer who has never been
Q10: A customer orders products by mail,phone,or fax
Q11: Direct marketers can be divided into two
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