A store-based retailer that uses the Web to expand its target market has evolved from _____ to _____.
A)single-channel retailing;multi-channel retailing
B)mass marketing;concentrated marketing
C)differentiated marketing;mass marketing
D)independent;a fully integrated vertical marketing system

Question

Quizplus · Accepted Answer

Single-channel retailing refers to retailers that only use one sales channel, such as a physical store. Multi-channel retailing refers to retailers that use multiple sales channels, including the Web. So, a store-based retailer that is expanding its market by using the Web is evolving from single-channel retailing to multi-channel retailing.

A Store-Based Retailer That Uses the Web to Expand Its