A firm uses both direct selling,as well as department store formats to sell its cosmetic products.This illustrates _____.
A)an independent vertical marketing system
B)a partially integrated vertical marketing system
C)a fully integrated vertical marketing system
D)multi-channel retailing

Question

Quizplus · Accepted Answer

The use of both direct selling and department store formats to sell cosmetic products points towards multi-channel retailing strategy. Multi-channel retailing refers to the distribution of products through multiple channels such as physical stores, e-commerce websites, mobile applications, direct selling, etc.

A Firm Uses Both Direct Selling,as Well as Department Store