A retail firm wants to focus its efforts on a narrow target market: deep-sea fishing enthusiasts who wish to purchase costly fishing accessories.The most appropriate nonstore-based strategy mix (with the lowest waste coverage)is _____.
A)airport retailing
B)direct selling
C)vending machines
D)direct marketing

Question

Quizplus · Accepted Answer

Direct marketing allows the firm to target specific individuals or groups with tailored messages and offers, minimizing waste coverage by reaching only those interested in deep-sea fishing accessories.

A Retail Firm Wants to Focus Its Efforts on a Narrow