Direct marketing is characterized by reduced inventories,low rental costs,and low display costs.These characteristics _____.
A)increase shopper convenience
B)enable ease of entry into direct marketing
C)make shopping safe for consumers
D)reduce direct marketing clutter

Question

Quizplus · Accepted Answer

The low costs associated with direct marketing make it easier for businesses to enter the market, as they do not need to invest heavily in inventory, rent, or displays. This allows for a lower barrier to entry and encourages competition.

Direct Marketing Is Characterized by Reduced Inventories,low Rental Costs,and Low