A traditional bricks-and-mortar camera retailer also operates a Web site.While the store location features new cameras,the Web site features collectible cameras,as well as used equipment.This strategy illustrates _____.
A)multi-channel retailing
B)the retail life cycle
C)mass marketing
D)the theory of retail evolution

Question

Quizplus · Accepted Answer

This strategy of operating both a physical store and a website is an example of multi-channel retailing, where a retailer reaches customers through multiple channels such as online, offline, mobile, or catalog sales.

A Traditional Bricks-And-Mortar Camera Retailer Also Operates a Web Site