A bricks-and-mortar retailer questions whether it should also sell goods through the Web as part of a dual distribution channel strategy.What step is involved in the retailer's direct marketing strategy?
A)order fulfillment
B)customer contact
C)customer response
D)business definition

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The Answer of A bricks-and-mortar retailer questions whether it should also sell goods through the Web as part of a dual distribution channel strategy.What step is involved in the retailer's direct marketing strategy?
A)order fulfillment
B)customer contact
C)customer response
D)business definition

A Bricks-And-Mortar Retailer Questions Whether It Should Also Sell Goods