A major disadvantage to the use of a blind mailing is the _____.
A)high mailing-list cost
B)low response rate
C)high paper costs per unit
D)inability to purchase an appropriate list

Question

Quizplus · Accepted Answer

Blind mailing refers to sending a large number of identical mailings without addressing them to specific individuals. This technique may result in a low response rate, which is a major disadvantage. This is because the recipients might view the mailings as unsolicited, irrelevant, or spam. As a result, they may discard them or delete them without reading them. The cost of mailing-lists, paper, and inability to purchase an appropriate list are also drawbacks of using a blind mailing technique, but they are not as significant as the low response rate.

A Major Disadvantage to the Use of a Blind Mailing