A direct marketer that seeks to reduce its inventory investment and risk through purchasing its goods after they are paid for by consumers needs to be concerned with _____.
A)the wheel of retailing
B)the four rights of consumers
C)employee empowerment
D)the 30-day rule

Question

Quizplus · Accepted Answer

The 30-day rule is a strategy used by direct marketers that involves only purchasing inventory after orders have been received and payments have been made by consumers. This helps to reduce inventory investment and risk for the direct marketer. The other options are not directly related to this strategy.

A Direct Marketer That Seeks to Reduce Its Inventory Investment