Which of the following is not a major limitation of direct marketing?
A)high direct marketing clutter
B)dated prices and styles due to catalog printing dates
C)the ability to target niche markets
D)inability of customers to examine products prior to purchase

Question

Quizplus · Accepted Answer

The other options listed are major limitations of direct marketing. High direct marketing clutter refers to the large volume of direct marketing messaging that consumers receive, which can make it difficult for a marketer's message to stand out. Dated prices and styles due to catalog printing dates can make it difficult for marketers to stay current with trends while also making it difficult for customers to confidently make purchases. The inability of customers to examine products prior to purchase can be a significant barrier to consumers making purchases, as it can make them uncertain about product quality or suitability. However, the ability to target niche markets is a strength of direct marketing, not a limitation.

Which of the Following Is Not a Major Limitation of Direct