The increased participation of women in the workforce,longer commuting times,and increased numbers of single parents all contribute to the increased importance of _____ through direct marketing.
A)low costs
B)greater personalization
C)convenience
D)greater customer service

Question

Quizplus · Accepted Answer

The factors mentioned lead to a greater need for convenience, as people have less time and require more efficient ways to shop, which direct marketing can provide.

The Increased Participation of Women in the Workforce,longer Commuting Times,and