A common problem with all forms of direct marketing is the _____.
A)difficulty in a consumer's visualizing the product's texture,color,and fit
B)inability of a retailer to generate mailing lists from a customer data base
C)inability to classify shoppers on the basis of their past shopping behavior
D)high startup costs

Question

Quizplus · Accepted Answer

Direct marketing often relies heavily on visual representations of the product, but consumers may have difficulty in visualizing things like texture, color, and fit. This can make it harder for them to make a purchase decision, which is a common problem with this type of marketing. The other options listed are not as commonly cited as problems with direct marketing.

A Common Problem with All Forms of Direct Marketing Is