Defining and adhering to an organizational mission,evaluating ownership and management alternatives,and outlining the goods/service category to be sold are parts of which element of retail strategy?
A)store operations
B)situation analysis
C)identification of consumer characteristics
D)objectives determination

Question

Quizplus · Accepted Answer

Defining and adhering to an organizational mission, evaluating ownership and management alternatives, and outlining the goods/service category to be sold are all part of the situation analysis, which is the first element of retail strategy. The other options listed, store operations, identification of consumer characteristics, and objectives determination, are all subsequent steps in the retail strategy process.

Defining and Adhering to an Organizational Mission,evaluating Ownership and Management