An integral component of a concentrated marketing strategy is _____.
A)a high-fashion image
B)a clear organizational mission statement
C)a focus on one specific market segment
D)a mass market appeal

Question

Quizplus · Accepted Answer

A concentrated marketing strategy focuses on one specific market segment, rather than attempting to appeal to a mass market. This allows for a more tailored approach to marketing and better understanding of the target audience's needs and preferences. A high-fashion image may be more relevant in a niche segment, but it is not the integral component of a concentrated marketing strategy. A clear organizational mission statement is important for overall direction, but not specific to marketing strategy.

An Integral Component of a Concentrated Marketing Strategy Is _____