A retailer can determine how consumers perceive the company relative to its retail category and its competitors through _____.
A)positioning
B)situation analysis
C)target market assessment
D)control analysis

Question

Quizplus · Accepted Answer

Positioning involves creating a specific image or perception of a company in the minds of consumers relative to its competitors and the overall retail category.

A Retailer Can Determine How Consumers Perceive the Company Relative