A retailer aims efforts at two or more distinct consumer groups,with different retailing approaches for each group,in _____.
A)differentiated marketing
B)mass marketing
C)target marketing
D)undifferentiated marketing

Question

Quizplus · Accepted Answer

Differentiated marketing is when a retailer targets two or more distinct consumer groups with different retailing approaches tailored to the specific needs and preferences of each group. This is often done to increase sales and profits by appealing to a wider range of consumers. Mass marketing is the opposite, where a retailer targets the entire market with a single marketing mix, while undifferentiated marketing involves ignoring market segment differences and offering a single marketing mix to the entire market. Target marketing is similar to differentiated marketing but focuses on a single specific market segment.

A Retailer Aims Efforts at Two or More Distinct Consumer