A manufacturer's long-term sales potential is most limited in _____.
A)selective distribution
B)cooperative wholesaling
C)intensive distribution
D)exclusive distribution

Question

Quizplus · Accepted Answer

In exclusive distribution, the manufacturer limits the number of distributors who can sell the product, which can limit the sales potential in the long-run. This is because a restricted number of distributors can lead to limited product visibility and accessibility in the market.

A Manufacturer's Long-Term Sales Potential Is Most Limited in _____