All of the elements in a retail offering that encourage or inhibit consumers during their contact with a given retailer make up the _____.
A)total retail experience
B)retailing concept
C)marketing concept applied to retailing
D)customer service philosophy

Question

Quizplus · Accepted Answer

The total retail experience includes all elements that consumers encounter when interacting with a retailer, such as store layout, product selection, customer service, pricing, and promotional offers. It is a comprehensive concept that takes into account all aspects of the shopping experience. The other options are narrow concepts that do not capture the full scope of the retailing experience.

All of the Elements in a Retail Offering That Encourage