A functional approach to the study of retailing stresses _____.
A)retail planning
B)the activities that retailers perform
C)adaptation of strategy to match the retail environment
D)opportunities and constraints in decision making

Question

Quizplus · Accepted Answer

A functional approach to the study of retailing emphasizes the activities that retailers perform. It focuses on the functions performed by retailers and their contribution to the overall retail process. This approach emphasizes on how retailers perform their activities and how they interact with customers, suppliers, and other stakeholders. It helps in understanding the dynamics of the retail environment and how retailers make decisions based on opportunities and constraints. Retail planning and adaptation of strategy are part of this approach, but they are not the primary focus.

A Functional Approach to the Study of Retailing Stresses _____