The retailing concept is comprised of _____.
A)price orientation,social responsibility,and competitive defensibility
B)niche strategy,cost leadership,and market segmentation
C)customer orientation,coordinated effort,value driven,and goal orientation
D)short-run objectives,long-term strategy,implementable actions,and channel control

Question

Quizplus · Accepted Answer

The retailing concept is based on customer orientation, coordinated effort, value-driven approach, and goal orientation. It focuses on delivering customer satisfaction, convenience, and value through a coordinated effort among various departments and stakeholders in the organization. Niche strategy, cost leadership, and market segmentation are the strategies that a retailer may use to achieve the retailing concept. Price orientation, social responsibility, competitive defensibility, short-run objectives, long-term strategy, implementable actions, and channel control are important aspects of retailing but not the defining elements of the retailing concept.

The Retailing Concept Is Comprised of _____