Neither channel cooperation nor sales potential is maximized in _____ distribution.
A)vertical
B)intensive
C)exclusive
D)selective

Question

Quizplus · Accepted Answer

Exclusive distribution limits the number of intermediaries and allows for better channel cooperation and control over sales potential. There are only a select few, trusted intermediaries that work exclusively with the manufacturer, and often receive higher profit margins, resulting in more motivated sellers.

Neither Channel Cooperation nor Sales Potential Is Maximized in _____